Georgia Power:
The Weather Company:
Honorable Social Stats/ Impressions that were some of the highest numbers the Weather Company has seen
outside of hurricane discussions:
Rio
Instagram
- 488k impressions
- 22 Android clicks/37 IOS
Twitter
- 39,376 Impressions
- 18 link clicks, 1 Android install,
4 Android Sessions,10 Android display ads
Lollapalooza:
Overall
- 53,747/ 51,744 Impressions
- UVs: 23 desktop/38 mobile
Back to School:
Instagram
- Impressions: 491,000
- Link clicks: 13 iOS/ 7 Android
- App installs: 3 iOS/ 2 Android
Facebook
- Impressions: 39,200/ 92,636
- Link clicks: 441/ 19 Android/ 60 iOS
- App installs: 8 iOS/ 0 Android
- UVs: 13
outside of hurricane discussions:
Rio
- 488k impressions
- 22 Android clicks/37 IOS
- 39,376 Impressions
- 18 link clicks, 1 Android install,
4 Android Sessions,10 Android display ads
Lollapalooza:
Overall
- 53,747/ 51,744 Impressions
- UVs: 23 desktop/38 mobile
Back to School:
- Impressions: 491,000
- Link clicks: 13 iOS/ 7 Android
- App installs: 3 iOS/ 2 Android
- Impressions: 39,200/ 92,636
- Link clicks: 441/ 19 Android/ 60 iOS
- App installs: 8 iOS/ 0 Android
- UVs: 13
The Weather Company, Snapchat, & The US Open:
The Weather Company wanted to utilize snapchat as an advertising tool during the US Open. The challenge was the time-limit parameters that Snapchat has set in place for 10 second increments, when we has a 30 second video (see animation section).
I suggested cutting the video into three sections in-between other content on the discover channels, and everyone agreed that it might help to create a "Story" of sorts. Snapchat mentioned they had never done anything like this before, but were open to trying it and seeing how it worked. Members of our Marketing team worked to change and manipulate the video edits to work as a continual seam. Snapchat has just released that they will now be offering sequential storytelling through Discover channels.
The Weather Company wanted to utilize snapchat as an advertising tool during the US Open. The challenge was the time-limit parameters that Snapchat has set in place for 10 second increments, when we has a 30 second video (see animation section).
I suggested cutting the video into three sections in-between other content on the discover channels, and everyone agreed that it might help to create a "Story" of sorts. Snapchat mentioned they had never done anything like this before, but were open to trying it and seeing how it worked. Members of our Marketing team worked to change and manipulate the video edits to work as a continual seam. Snapchat has just released that they will now be offering sequential storytelling through Discover channels.
Sprite:
First Financial Security, Inc. :