Georgia Power Rebrand
At Georgia Power, I spearheaded a user-centered transformation.
- Enhanced Brand Identity: The website previously presented a harsh red and black aesthetic. Through a refresh, we implemented a more user-friendly experience and a color palette that better reflected Georgia Power's brand values.
- Streamlined User Journey: We tackled the backend of the website, optimizing landing pages to ensure a smooth and intuitive user experience for customers navigating Georgia Power's online services.
- Visual Consistency: Leveraging my expertise in 3D motion graphics, I built a comprehensive asset library for the production department. This library ensured consistent high-quality visuals across all video content, strengthening brand identity.
- Social Media Strategy Revamp: I spearheaded a complete overhaul of Georgia Power's social media content strategy, taking it from ideation all the way to execution. This resulted in a more engaging and effective social media presence.